DIGITAL MARKETING TAKEAWAYS FROM KICKICO'S ICO
($25M USD IN 18 DAYS)
KICKICO is a platform that allows its users to conduct ICOs, pre-ICOs, crowdfunding and crowdinvesting campaigns to fund their projects. Project owners can create their own tokens and be funded in both crypto and fiat currencies.
The two months marketing campaign had its sprint between August 29th and September 16th 2017 when KICKO's ICO occurred.
In two weeks, KICKICO raised 84 635 ETH, nearly $25M USD.
It all starts with a landing page, in the case a simple one.
Main concept: "Because fundraising doesn't need to be complicated". After that 5 new versions came to life as the ICO unfolded.
To see all the landing pages see full case
On the month of its ICO, Kickico was able to get over 2 million visits to their website. Russia (10.8%), USA (9.2%) and Brazil (6.4%) were the countries that attracted most visitors in a combination of direct traffic (66.1%), referrals (13.8%), social (7.8%) and organic search (6.5%).
the sum of reactions, likes, comments, and shares during ICO period
more engagement when the content of the posts were announcements regarding partnerships with Exchanges
KICKICO's campaign video
was embedded on ICObench.com, the fourth most important source of referral traffic during ICO
Most blockchain companies have a very "young" domain name which penalizes its page rank on Google and Yandex but due to a considerable effort on following SEO best practices and building quality backlinks KICKICO's was able to receive more than 6% of its traffic through search.
In an era where content is king, studies show that 66–90% of the buyer’s journey is complete before he or she even reaches out to a salesperson. In an ICO buying decision, you don't get to talk with buyers (unless you are a whale) so it is even more important to