DIGITAL MARKETING TAKEAWAYS FROM KICKICO'S ICO

($25M USD IN 18 DAYS)

KICKICO is a platform that allows its users to conduct ICOs, pre-ICOs, crowdfunding and crowdinvesting campaigns to fund their projects. Project owners can create their own tokens and be funded in both crypto and fiat currencies.
The two months marketing campaign had its sprint between August 29th and September 16th 2017 when KICKO's ICO occurred.
In two weeks, KICKICO raised 84 635 ETH, nearly $25M USD.
 

LANDING

PAGE

It all starts with a landing page, in the case a simple one.

Main concept: "Because fundraising doesn't need to be complicated". After that 5 new versions came to life as the ICO unfolded.

Launch

Version

Pre-launch

version

2

ICO

version

To see all the landing pages see full case

Pre-ICO

version

PAGE TRAFFIC

 
On the month of its ICO, Kickico was able to get over 2 million visits to their website.  Russia (10.8%), USA (9.2%) and Brazil (6.4%) were the countries that attracted most visitors in a combination of direct traffic (66.1%), referrals (13.8%), social (7.8%) and organic search (6.5%).
 

the sum of reactions, likes, comments, and shares during ICO period

 

 

6k

 

 

3x

 

 

more engagement when the content of the posts were announcements regarding partnerships with Exchanges

 

 Manifest

KICKICO

KICKICO's campaign video

was embedded on ICObench.com, the fourth most important source of referral traffic during ICO 

 

SEO

Most blockchain companies have a very "young" domain name which penalizes its page rank on Google and Yandex but due to a considerable effort on following SEO best practices and building quality backlinks KICKICO's was able to receive more than 6% of its traffic through search.

Backlinks

        & Anchors

CONTENT MARKETING

In an era where content is king, studies show that 66–90% of the buyer’s journey is complete before he or she even reaches out to a salesperson. In an ICO buying decision, you don't get to talk with buyers (unless you are a whale) so it is even more important to

Early

Mid

Late

Conviction
Awareness
Awarness
Knowledge
Knowledge
Liking
Preference
Preference
Conviction
Knowledge
Purchase

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